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BuKePrinting >> Packagingbox >> 包裝印刷設計的色彩促銷功能

包裝印刷設計的色彩促銷功能

From:Buke printing factory of China步殼印刷包裝廠 | Author:China Bukeprinting factorybook0755 | Published time: 2020-07-20 | 1429 Views | Share:
成功的包裝印刷製造離不開先聲奪人的色彩美感。杜邦定律指出:63%的消費者是根據商品的包裝和裝潢進行購買決策的,精美的包裝在商場吸引消費者,他們所購物品種往往超出購物計劃的45%。色彩是直接作用於人的視覺神經的因素。
包裝印刷設計的色彩促銷功能

成功的包裝印刷製造離不開先聲奪人的色彩美感。杜邦定律指出:63%的消費者是根據商品的包裝和裝潢進行購買決策的,精美的包裝在商場吸引消費者,他們所購物品種往往超出購物計劃的45%。色彩是直接作用於人的視覺神經的因素。

當人們面對眾多的商品時,能瞬間留給消費者視覺印象的商品,一定是具有鮮明個性、格外引人註目色彩的包裝。色彩使人們在購買商品過程中獲得良好的審美享受,同時也起到了對商品的廣告作用,讓人在不經意間註意到它的品牌。因此,企業在進行商品的包裝設計時,應該意識到色彩的重要性,作為設計師,則要盡量設計出符合商品屬性的、能快速吸引消費者目光的色彩,以提高企業商品在銷售中的競爭能力。

品牌標識以粗體字和動態的視覺效果來展現,在眾多產品中,你眼就能認出它的包裝。3包裝色彩的視覺心理人們長期生活在一個色彩的世界中,積累了很多色彩經驗,但也受到自身性別、年齡、職業、民族、性格以及素養和審美條件等多種復雜因素的影響,從而對商品色彩的認識在生理上和心理上形成了一些習慣性的色彩印象。設計師對此要有所瞭解,這有助於更為準確地把握包裝的色彩。

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