Baidu authenticity verification merchants
印刷廠深圳-印刷畫冊-紙盒定做-愛採購
1688 powerful merchant factory
深圳印刷廠-畫冊印刷-包裝盒定做-阿裡巴巴1688

Welcome to China BuKe Printing Co.,Ltd

ISO9001 quality /ISO14001 environmental management system certification/FSC

China BuKePrinting Manufacturer
深圳印刷廠-畫冊印刷-包裝盒定做-包裝廠家-深圳步殼印刷廠

+86-136-3297-9900

Erison@book0755.com


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Learning printing not only needs to learn professional knowledge in the industry, including the knowledge points of pre-press, printing and post-process of printing.

Learn printing industry knowledge, printing process knowledge, printing color knowledge And more knowledge of customer needs. Learn common problems encountered in printing and solve them.

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什麽是包裝設計 ​

From:Buke printing factory of China深圳步殼印刷廠 | Author:China Bukeprinting factorybook0755 | Published time: 2020-07-28 | 1191 Views | Share:
包裝設計是種將產品信息與造型、結構、色彩、圖形、排版及設計輔助元素做連結,為產品提供容納、保護、運輸、經銷、識別與產品區分,最終以獨特的方式傳達商品特色或功能,因而達到產品的營銷目的。

什麽是包裝設計

  正所謂人靠衣妝
,產品則靠包裝”,在現代營銷中,這並不誇張。包裝設計是
種將產品信息與造型、結構、色彩、圖形、排版及設計輔助元素做連結,為產品提供容納、保護、運輸、經銷、識別與產品區分,最終以獨特的方式傳達商品特色或功能,因而達到產品的營銷目的。

  包裝設計建立了產品類別的視覺效果,其他競爭者也以相似的外觀設計來參與競爭。

  色彩、文字編排風格、人物、結構及其他設計元素等
,成了提供消費者抉擇產品類別的線索。不論是精打細算的消費者或是沖動購買的顧客,產品的外觀形式通常是銷售量的決定性因素之一。

  如何採取有效的包裝設計使產品從所有競爭對手
中脫穎而出,避免消費者混淆及影響消費者的購買決定成為企業品牌整合營銷計劃中非常重要的課題。

包裝印刷廠

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