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BuKePrinting >> Packagingbox >> 包裝盒定製要考慮商品的消費對象

包裝盒定製要考慮商品的消費對象

From:Buke printing factory of China步殼印刷包裝廠 | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-06 | 565 Views | Share:
包裝盒定製要考慮商品的消費對象，​不同的商品有著不同的消費群,即便是同一品種的商品也會有不同的消費對象,因而商品的裝量也就不同,進而就要求設計出相適應的包裝造型和容量。

包裝盒定製要考慮商品的消費對象

包裝盒定製要考慮商品的消費對象，不同的商品有著不同的消費群,即便是同一品種的商品也會有不同的消費對象,因而商品的裝量也就不同,進而就要求設計出相適應的包裝造型和容量。

如超市賣的冷凍雞,銷售對象多是家庭用戶,雞腿、雞翅類通常採用公斤裝的塑料袋裝或盒裝,這樣的商品數量是適合普通的消費家庭一次食用的,較受消費者的歡迎,如果量過多就會影響銷售。

再如鉛筆,它的銷售對象多是學生,應以六支、四支、三支裝為宜。因為學生,尤其是低年級的學生,更喜歡新奇多變,如果採用十二支裝,二十四支裝就會影響銷售。

還比如大米的包裝,家庭裝的多為袋裝和桶裝,通常分別為2kg/袋、2.5kg/袋5kg/袋,而適於機關團體食堂的就多採用編織袋裝,通常分別為20kg/袋，50kg/袋。

這種以人為本的包裝設計,不僅是對消費者的尊重與關心,更是對商品良好形象的樹立。在現代激烈的市場競爭中,這也是爭取消費者信任、提高效益的一種手段。

包裝盒定製工廠步殼印刷

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