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BuKe factory >> 包裝設計方案的基本要求是什麽

包裝設計方案的基本要求是什麽

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-21 | 780 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
包裝設計方案的基本要求是什麽

包裝設計方案的基本要求是什麽

(一)功能性

包裝設計的功能性主要體現在以下幾個方面。

第一,傳遞商品信息,使消費者能一目瞭然,快捷地瞭解到商品信息
。

第二,保護功能好,並且在生產、運輸、銷售、使用的過程中依然具有好的性能。

第三,新工藝、新材料的運用。設計應緊緊圍繞內容對形式的要求來進行,即不僅要表現出藝術魅力,也應在功能上表現出產品的優越性。

包裝設計方案的基本要求是什麽
包裝設計方案的基本要求是什麽


(二)藝術性合

包裝設計的藝術性主要做到吸引顧客,有個性、有特色、新穎別致、藝術感染力強。


(三)美觀

包裝設計的美觀其實就是符合廣大消費者的審美觀,尊重市場流行文化和審美要求,較少按設計師個人喜好決定設計。

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