Identification graphics for printing packaging design in printing factories[Buke]

Identification graphics for printing packaging design in printing factories[Buke]

Identification, also known as a sign, is a symbol or sign used in mass communication to indicate characteristics. It is not a general graphic, it is a specially designed graphic symbol that represents a certain meaning, conveying information and expressing the meaning of specific things through symbolic language and specific shapes and graphics. The scope and scope of identification are wide, and it occupies an important position in modern application design. As a reflection of reputation and quality, identification is particularly important in product packaging design, becoming an essential visual element in design. The identification itself is also an intangible asset with value.

In product packaging design, the identification image generally includes the following aspects.

(1) Enterprise logo and brand logo

The corporate logo represents the corporate image and is a special symbol used by companies, enterprises, manufacturers, products or services with commercial activities. It has recognition function and is protected through registration. It utilizes the symbolic function of visual symbols to convey the information of the enterprise with its simple, easy to understand, and recognizable characteristics. Through symbols, it reflects the personality of the enterprise and spreads its culture. Some companies use different trademarks for the same brand due to their diverse range of brands and products; Some companies combine their corporate logo and product trademark into one image, which facilitates image promotion.

The direct use of logo images as the main visual communication graphic in the packaging of some famous brands is an effective design method. Clear brand graphics will leave a deep brand impression on consumers and form a good brand memory, making the brand graphics a bridge between the product and consumers. In today's increasingly mature consumer psychology of brand shopping, highlighting the brand image is particularly important.

Products designed with corporate and brand logos as the theme graphics for packaging usually have their brand recognized by the market, and the quality and performance of the product can be obtained through the inherent impression of the brand, while other products generally do not use this method. The corporate logo, as a visual identification symbol, has artistic characteristics such as simplicity, purity, accuracy, recognition, interpretation, memorization, and appreciation. In product packaging design, sometimes there may be a phenomenon of the coexistence of corporate and brand logos. At this time, the two should pay attention to complementing and echoing each other to avoid confusion in graphics.

(2) Other identification

In product packaging design, other labels are also used, such as quality certification marks, including mandatory product certification marks, green food marks, green environmental protection marks, national famous brand marks, pure wool marks, organic food marks, pollution-free agricultural product marks, recycling marks, storage and transportation marks (including light handling, upward, lifting, fragile goods, moisture-proof, rainproof, etc.), etc. These labels are also relatively easy to read and remember, but they are generally placed in a secondary position in product packaging design and should not be used to make a fuss.

Identification graphics for printing packaging design in printing factories[Buke]