Printing design in printing factories emphasizes product usage diagrams[Buke Printing]

Printing design in printing factories emphasizes product usage diagrams[Buke Printing]

In order to enable consumers who are using the product for the first time to use it accurately and conveniently, the usage method and procedure of the product can be displayed in the outer packaging design. The display of some products also requires the representation of users or usage environments in real or simulated styles through usage status, such as the use of tools, the opening of products, etc. This not only highlights the characteristics of the product, but more importantly, it brings accessibility to consumers' use. The position of the schematic diagram is arranged on the back or side of the packaging box, which is more prominent, with concise and clear graphics, making it easy for people to see at a glance. Nowadays, there are still many product usage diagrams presented in cartoon style.

Consumer image graphics

In this era of thorough product segmentation, there are specific consumer groups for product sales. In product packaging design, directly using the graphics of the consumer object to make the main graphics of the packaging can resonate with consumers and make them discover the products they need at a glance on the shelves of shopping malls. For example, the main display surface of children's milk powder packaging directly adopts innocent, lively, and cute baby images; Brain Platinum adopts the image of middle-aged and elderly characters; The use of male celebrities as the main graphic on the packaging of male cosmetics can attract the visual attention of corresponding consumers, reduce purchasing time, and increase purchasing desire.

barcode

A barcode is a special symbol composed of parallel lines of different widths, combined in a specific format. It is a coding system designed by the International Association for Article Numbering (EAN) for modern goods, which can represent the corresponding textual and numerical information of manufacturers, exporters, wholesalers, retailers, etc. around the world, with one barcode for each product. It is an international language provided for information exchange in production, supply, and sales, as well as a fast identification system for management, sales, and computer applications across industries. Modern products cannot do without barcodes, so they have become an indispensable graphic in product packaging design. It is usually placed on the back display surface or side display surface of the packaging to facilitate the reading of the photoelectric scanner, while not affecting the information display on the main display surface. The standard size of the product barcode is 37.29 millimeters by 26.26 millimeters, with a magnification of 0.8-2.0. When the printing area allows, barcodes with a magnification of 1.0 or higher should be selected to meet the reading requirements. The smaller the magnification of the barcode, the higher the printing accuracy requirements. When the printing accuracy cannot meet the requirements, it is easy to cause difficulties in barcode recognition.

Printing design in printing factories emphasizes product usage diagrams[Buke Printing]