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書本印刷設計要考慮色彩的物理效應

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-08-31 | 586 Views | Share:
色彩的視覺物理效應,如冷暖、遠近、輕重、大小、軟硬、嗅覺、聽覺、味覺等感受。

書本印刷設計要考慮色彩的物理效應

色彩的視覺物理效應,如冷暖、遠近、輕重、大小、軟硬、嗅覺、聽覺、味覺等感受。


(1)溫度感

不同的色相會產生溫度感。分為冷色、暖色、溫色紫、紅、橙、黃、黃綠稱為暖色。青紫、青、青綠為冷色,紫色是紅與青的混合色,綠色稱為溫色,是黃與青的混合色。


(2)距離感

色彩有遠近、進退的感覺。暖色和明度較高的色彩有前進感,冷色和明度較低的色彩有後退感。

(3)重量感

明度高的色彩會讓人感覺輕盈、柔軟。明度低的色彩讓人有沉重、堅硬感。


(4)尺度感

暖色和明度高的色彩具有視覺膨脹感,冷色和明度低的色彩具有視覺收縮感。

書本印刷設計要考慮色彩的物理效應
書本印刷設計要考慮色彩的物理效應

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