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BuKe factory >> Bookprinting >> 深圳0755設計之都廣告創意的基本原則

深圳0755設計之都廣告創意的基本原則

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-01 | 439 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
深圳0755設計之都廣告創意的基本原則

深圳0755設計之都廣告創意的基本原則

(1)沖擊性原則。
在令人眼花繚亂的廣告中,要想迅速吸引人們的視線,在廣告創意時就必須把提升視覺張力放在首位,使其具有強悍的視覺沖擊力。


(2)新異性原則。
就是要使廣告作品引人註意。有了新奇性,才能使廣告作品波瀾起伏,一峰突起,引人入勝;有了新奇性,才能使廣告主題得到深化、升華;有了新奇性,才能使廣告創意遠離自然主義向更高的境界飛翔。


(3)包蘊性原則。
廣告吸引人們眼球的是其形式,打動人心的是其內容,獨特醒目的形式必須蘊含耐人思索的深邃內容,才具有吸引人註目的魅力。這就要求廣告創意不能停留在表層,而要使“本質”通過“表象”顯現出來,才能有效挖掘讀者內心深處的渴望


(4)滲透性原則。
感動是人們最美好的感覺,感人心者,莫過於情。廣告創意要把表達的情感傳達給消費者,達到以情動人。

深圳0755設計之都廣告創意的基本原則
深圳0755設計之都廣告創意的基本原則

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