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BuKePrinting >> process >> 設計印刷視覺流程的設計原則

設計印刷視覺流程的設計原則

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-09 | 336 Views | Share:
設計印刷視覺流程的設計原則

設計印刷視覺流程的設計原則

1.尊重科學性

個成功的平面設計,首先要符合視覺原理和讀者普遍接受的視覺心理順序,即自然會理的視覺流向。設計師可以根據主題要求,利用平面構成中各訴求要素的主次關系以及從左到右、自上而下的視覺原理,對讀者的閱讀過程進行引導,形成主次分明、自然流暢的視覺流程。

2.強調易視性

在平面構成的各要素中,所使用的視覺符號必須是讀者易讀,易記並易於理解的。訴求的主要內容要表達簡單、明瞭使讀者一眼看上去就立刻產生閱讀的興趣。此外,平面作品的易視性還與閱讀的節奏有關,設計師可以通過調整相鄰構成要素的繁簡程度和間距大小來控制視線流動的速度和節奏,如果平面中的各要素構成簡單,閱讀時的節奏就快,相反,構成復雜閱讀的節奏就慢。

當平面的各要素間隔加大時,就顯得節奏舒緩,但間隔過大就會失去彼此的聯系,缺乏相互呼應。當平面的各要素間隔縮小時,視線流動迅速,節奏明快,具有緊張感間隔過小會造成易視性差,影響視覺傳達的效果。

因此,把握好視覺流程的節奏感也可以有效地控制平面作品的易視性。

設計印刷視覺流程的設計原則
設計印刷視覺流程的設計原則

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