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BuKePrinting >> process >> 流行色在設計印刷中的考慮

流行色在設計印刷中的考慮

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-09 | 366 Views | Share:
流行色是指在一定的時期與區域範圍內,產品受廣大消費者普遍喜愛的幾種或幾組色彩與色調。它的出現主要是呈若乾組群的形式,所以也被叫作時尚的色彩。在色彩中“ " Tendance其實就是指流行色,它和英語中所說的 Fashion Colour(時髦色、時尚色)是同義詞。

流行色在設計印刷中的考慮

流行色是指在一定的時期與區域範圍內,產品受廣大消費者普遍喜愛的幾種或幾組色彩與色調。它的出現主要是呈若乾組群的形式,所以也被叫作時尚的色彩。在色彩中“ " Tendance其實就是指流行色,它和英語中所說的 Fashion Colour(時髦色、時尚色)是同義詞。

相對於產品的營銷角度來說,“流行色”一般是指市場上的一種新形態的色彩流行現象並且能夠造成較大規模的傳播,這種情況就是“流行色”現象。

而處於這個變化趨勢中的顏色群就叫“流行色群”,而黑色是所有流行色中比較穩定的色彩,也是最為經典的流行色。除此之外,中國經典的紅色,也在世界色彩流行中占據較大比例。

流行色在設計印刷中的考慮
流行色在設計印刷中的考慮

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