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廣告色彩的設計方法是這樣

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-09 | 498 Views | Share:
廣告色彩的設計方法是這樣

廣告色彩的設計方法是這樣


第一,從色彩構成出發,用統一調和法和對比互補法進行廣告設計;


第二,從色彩運動感出發,分韻律動態感設計和整齊秩序感設計;


第三,色彩的重量設計又可以採用冷色和低明度的厚重分量感設計,以及暖色和高明度的輕盈上升感設計;


第四,從色彩的文化角度出發,採用聯想設計法和象徵設計法進行廣告設計。

廣告色彩的設計方法是這樣
廣告色彩的設計方法是這樣

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