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廣告設計色彩運用的表現手法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-09 | 889 Views | Share:
廣告設計色彩運用的表現手法

廣告設計色彩運用的表現手法


廣告色彩的運用
可從三個角度出發:

首先從物理學、生物學和美學角度出發,廣告用色要以視覺傳達為核心,廣告用色需易見易讀,利用視覺規律和形式美法則用色

其次站在市場學和營銷學的角度考慮,廣告用色要以廣告主題為導向,既要突出產品特點,又要符合品牌調性

最後從心理學角度出發,以受眾色彩心理為指引,廣告色彩運用可以利用色彩的聯想象徵含義

廣告設計色彩運用的表現手法
廣告設計色彩運用的表現手法

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