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BuKePrinting >> Design >> 色彩在廣告印刷設計中的重要作用

色彩在廣告印刷設計中的重要作用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-09 | 453 Views | Share:
美國廣告學家托馬斯比斯坦利從七個方面對色彩在廣告中的作用作了總結出:

色彩在廣告印刷設計中的重要作用

美國廣告學家托馬斯比斯坦利從七個方面對色彩在廣告中的作用作了總結出:


(1)能夠吸引人們對廣告的註意;


(2)能夠完全忠實地反映廣告中的事物和情景:


(3)能夠強調產品或宣傳內容的特點內容部分;


(4)能夠表明銷售魅力中的抽象質量;


(5)能夠使廣告在第一眼就給人以良好的形象;


(6)能夠為產品、服務項目或廣告主樹立形象;


(7)能夠在人們記憶里留下更深刻的時間印象。


廣告色彩的作用主要可以歸納為以下三點:引起註意、傳遞信息、說服受眾。


色彩在廣告印刷設計中的重要作用
色彩在廣告印刷設計中的重要作用

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