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BuKePrinting >> Design >> 整齊秩序感的宣傳設計

整齊秩序感的宣傳設計

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 385 Views | Share:
整齊與秩序是運動的特殊狀態,是規律機械甚至是靜止的效果。廣告色彩的整齊劃一感雖然有時會顯得枯燥缺乏動力,但有序的色彩排列有時也會帶來理性規則的心理美感,能起到反復強調的效果。

整齊秩序感的宣傳設計

整齊與秩序是運動的特殊狀態,是規律機械甚至是靜止的效果。廣告色彩的整齊劃一感雖然有時會顯得枯燥缺乏動力,但有序的色彩排列有時也會帶來理性規則的心理美感,能起到反復強調的效果。

廣告色彩的整齊感設計可以是一種或多種顏色的重復排列或者有序的位置安排,往往在視覺上給受眾量的強調和沖擊,加深受眾對廣告內容的記憶。也可以是一種色系的次序排列,產生色彩的遞進關系,對視覺和心理上的一種緩和作用。

在以視覺沖擊和誇張為創作手法的今天,巧妙運用廣告整齊秩序感的設計反倒能起到吸引註意的效果,面對復雜多變烈的廣告色彩,受眾審美疲勞,此時規則有序的色彩畫面不論是視覺上還里上都能達到舒緩的作用。

在同類產品廣告中,如果該類廣告普遍採用非整齊式的色彩運用,設計者不妨應用色彩的整齊秩序感進行創意設計,給受眾不一樣的視覺感受

整齊秩序感的宣傳設計
整齊秩序感的宣傳設計

 

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