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BuKePrinting >> Design >> 廣告宣傳設計的溝通效果

廣告宣傳設計的溝通效果

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 416 Views | Share:
廣告界的一句名言所說“科學的廣告術是依照心理學法則來的”。好的廣告首先是要滿足消費者的心理需求,其次是運用種種的技術提升註意力,並有效地促進受眾的“記憶”和“聯想”。現代廣告活動中,廣告目標的制定不僅是以品的銷售額作為標準,還以消費者認知、情感和行為的變化為指標的。

廣告宣傳設計的溝通效果

廣告界的一句名言所說“科學的廣告術是依照心理學法則來的”。好的廣告首先是要滿足消費者的心理需求,其次是運用種種的技術提升註意力,並有效地促進受眾的“記憶”和“聯想”。現代廣告活動中,廣告目標的制定不僅是以品的銷售額作為標準,還以消費者認知、情感和行為的變化為指標的。消費者是廣告作用的對象,廣告如果想獲得成功,必須要符合消費者的行為特點,考慮廣告的心理效應。


如果廣告溝通的信息沒有引起潛在消費者的註意,那就不可能達到溝通。廣告界的黃金準則是:讓人註意到你的廣告,就等於你的產品推銷出去一半種被認可的可以發揮廣告心裡功效的原則被引入,稱為ADMA廣告五字經。即A- Attention,吸引註意;I- Interest,引發興趣;D- Desire,激起欲望;MMemory,強化記憶;A- Action,促成行動。

從上的原則中可以看出,廣告的第一步就是吸引註意,廣告能否吸引消費者的註意是其成敗的心理基礎。由此可見,廣告與消費者首次接觸的那幾秒鐘是多麽的重要。

廣告宣傳設計的溝通效果
廣告宣傳設計的溝通效果

 

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