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BuKePrinting >> Design >> 黑色在宣傳設計中的色彩應用

黑色在宣傳設計中的色彩應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 388 Views | Share:
黑色是一種具有權威、高壓感的顏色。人們對黑色有一種非同一般的警戒感,過多的黑色往往具有一種攻擊性。黑色在保守、認真、威嚴的同時,也具有嚴肅和敬意之感。

黑色在宣傳設計中的色彩應用

黑色是一種具有權威、高壓感的顏色。人們對黑色有一種非同一般的警戒感,過多的黑色往往具有一種攻擊性。黑色在保守、認真、威嚴的同時,也具有嚴肅和敬意之感。


黑色是古人心目中天的最高最深處的顏色。天玄地黃,所以認為天的極是黑的,叫玄天。

早在《爾雅釋名》就有記載:“黑,晦也,如晦嘎之色胞。其實在古代,黑色並沒有貶義的色彩。比如傳統戲劇中黑臉的為正面人物白臉的為姦臣。而黑色開始出現惡的以為要在六朝以後,佛教中宣揚的善業一向名白,白業即善業,而黑業代表的就是惡業。

地產推廣中黑色的運用案例比較多。特別是江浙滬一代,喜歡把產品塑造成厚重調性的廣告中比較常見。原因與江浙滬一代受眾的色彩感知有很大的關系,在北方地區,黑色廣告的接受度就沒有南方地區的接受度高。

黑色在宣傳設計中的色彩應用
黑色在宣傳設計中的色彩應用

 

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