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BuKePrinting >> Design >> 藍色在宣傳設計中色彩應用

藍色在宣傳設計中色彩應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 407 Views | Share:
藍色在西方是一個涵義很豐富的詞,阿斯海姆在評論藍色是說:“藍色像水那樣清涼”,是一種很浪漫的色彩。藍色是溝通和交流的顏色,又是最浪漫最空靈的色彩。在中國的傳統文化中,藍色是清冷、有緣和迷茫聯系在一起的。英文中為 RoyalBlue即皇家藍色,是皇室選用的色彩,多和小面積的純金色配合使用凸顯不凡的品質感。

藍色在宣傳設計中色彩應用

藍色在西方是一個涵義很豐富的詞,阿斯海姆在評論藍色是說:“藍色像水那樣清涼”,是一種很浪漫的色彩。藍色是溝通和交流的顏色,又是最浪漫最空靈的色彩。在中國的傳統文化中,藍色是清冷、有緣和迷茫聯系在一起的。英文中為 RoyalBlue即皇家藍色,是皇室選用的色彩,多和小面積的純金色配合使用凸顯不凡的品質感。這也是房地產廣告中多出現深藍色的原因。同時藍色也代表憂鬱,這也是瘦了西方文化的影響,這個意象也運用在文學作品或感性訴求強烈的藝術作品中


藍色是最受歡迎的一種顏色,特別在男性中間。因為藍色不僅僅能讓人們產生聯想,更是一種精神的表現。同時又代表了尊敬、忠誠心、依賴性、忠實清潔等。因此,藍色的廣告作品會給人有文化、品味、高級的感覺。

藍色在宣傳設計中色彩應用
藍色在宣傳設計中色彩應用

 

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