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BuKePrinting >> Questions >> 化妝品廣告宣傳按功能分類

化妝品廣告宣傳按功能分類

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 425 Views | Share:
隨著科技的進步以及人們對化妝品的不同需求,化妝品的類別不斷細化,像香皂、護膚品、潔面膏、沐浴露、牙膏、香水、彩妝產品、粉底、指甲油、洗發露、染發產品、脫毛產品、豐胸美體產品等都屬於化妝品的範疇,化妝品的概念更精確、更廣泛,這也使化妝品廣告的研究有了具體的指向性。

化妝品廣告宣傳按功能分類

隨著科技的進步以及人們對化妝品的不同需求,化妝品的類別不斷細化,像香皂、護膚品、潔面膏、沐浴露、牙膏、香水、彩妝產品、粉底、指甲油、洗發露、染發產品、脫毛產品、豐胸美體產品等都屬於化妝品的範疇,化妝品的概念更精確、更廣泛,這也使化妝品廣告的研究有了具體的指向性。

而不同功能的化妝品,其廣告自然也有一定的區別,在設計中應區別對待

化妝品廣告按功能可分為以下幾類:

1:清潔類化妝品廣告:主要包括香皂廣告、沐浴露廣告、洗面奶廣告、卸妝產品廣告;

2.基礎護膚品廣告:主要包括化妝水廣告、乳液廣告、面霜廣告以及系列化妝品的廣告

3.深層保養品廣告:主要包括精華素廣告、眼霜廣告

4.洗發、護發產品廣告;

5.染發產品廣告

6.香水廣告;

7.修容遮瑕產品廣告:主要包括粉底廣告、遮瑕霜廣告、防曬霜廣告、BB霜廣告

8.指甲油廣告

9.面膜廣告;

10.彩妝產品廣告;

11.豐胸美體產品廣告;

12.牙膏廣告;

13.脫毛產品廣告;

14.品牌宣傳廣告。

化妝品廣告宣傳按功能分類
化妝品廣告宣傳按功能分類

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