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BuKePrinting >> Questions >> 色彩的動、靜感的應用

色彩的動、靜感的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 479 Views | Share:
色彩的動靜感主要取決於色彩的色相和純度。色彩的純度越高,給人的感覺就越生動、興奮、刺激;色彩的純度越低,給人的感覺就越安靜、沉穩。色相環中偏暖的色彩動感較強,偏冷的色彩靜感較強。總之,純度越高、越暖的色彩就越富動感,純度越低、越冷的色彩就越顯冷靜。

色彩的動、靜感的應用

色彩的動靜感主要取決於色彩的色相和純度。色彩的純度越高,給人的感覺就越生動、興奮、刺激;色彩的純度越低,給人的感覺就越安靜、沉穩。色相環中偏暖的色彩動感較強,偏冷的色彩靜感較強。總之,純度越高、越暖的色彩就越富動感,純度越低、越冷的色彩就越顯冷靜。


色彩的動與靜在化妝品廣告中起到調節畫面氣氛的作用。

動感強的色彩可以增添畫面的活力與感染力,使受眾感到身心愉悅、輕松活潑,但在運用時應註意麵積比例,因為過多的視覺刺激容易使人厭倦;而靜感強的色彩可以令節奏舒緩,使受眾感到安靜、平和,放鬆自然。當色彩的動靜感結合運用時,對比越強,國面氣氛就越活躍。

色彩的動、靜感的應用
色彩的動、靜感的應用

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