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BuKePrinting >> Questions >> 色彩的輕、重感的應用

色彩的輕、重感的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 492 Views | Share:
色彩的輕重感主要體現在色彩的明度上。當人們看到高調色時,就容易聯想起藍天、白雲、花草植物、棉毛等事物,這些事物的特點就是比較輕盈;而當人們看到低調色是,就容易聯想到金屬、岩石、大地等事物,這些事物則會令人感到沉重。色彩的明度越高,給人的感覺就越輕;色彩的明度越低,給人的感覺就越重。

色彩的輕、重感的應用

色彩的輕重感主要體現在色彩的明度上。當人們看到高調色時,就容易聯想起藍天、白雲、花草植物、棉毛等事物,這些事物的特點就是比較輕盈;而當人們看到低調色是,就容易聯想到金屬、岩石、大地等事物,這些事物則會令人感到沉重。色彩的明度越高,給人的感覺就越輕;色彩的明度越低,給人的感覺就越重。


在化妝品廣告中,色彩的輕重感與色彩的軟硬感作用相同,都體現了商品的定位。輕感強的色彩容易令受眾產生輕柔、靈活、飄然、上升的心理感受,而重感強的色彩則會令受眾感到沉重、下降、安定。

色彩的輕、重感的應用
色彩的輕、重感的應用

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