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BuKePrinting >> Questions >> 色彩的軟、硬感的應用

色彩的軟、硬感的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 481 Views | Share:
色彩的軟硬感,是指色彩看上去的柔軟程度。色彩的軟硬主要取決於色彩的明度,其次是色彩的純度,與色彩的色相基本上沒有關聯。無論是高純度色還是低純度色,硬感都較強,明度越低,這種硬感就越強烈。色彩的明度越高,純度越低,軟感就越強烈,中純度的色彩給人的感覺也是柔軟的。

色彩的軟、硬感的應用

色彩的軟硬感,是指色彩看上去的柔軟程度。色彩的軟硬主要取決於色彩的明度,其次是色彩的純度,與色彩的色相基本上沒有關聯。無論是高純度色還是低純度色,硬感都較強,明度越低,這種硬感就越強烈。色彩的明度越高,純度越低,軟感就越強烈,中純度的色彩給人的感覺也是柔軟的。值得註意的是,白色雖然明度最高,但是它的軟感較其他高明度色彩就顯得略低一些。



在化妝品廣告中,色彩的軟硬感在一定程度上影響著商品在受眾心目中的定位。色彩的軟感越強,給受眾的感覺就越柔和,覺得廣告商品天然、柔和、舒適、體貼:而色彩的硬感越強,給受眾的感覺就越堅實,覺得廣告商品高端、深沉、理性、效果顯著、富含高科技。

色彩的軟、硬感的應用
色彩的軟、硬感的應用

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