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BuKePrinting >> Questions >> 色彩的前進、後退感

色彩的前進、後退感

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-11 | 481 Views | Share:
色彩的前進與後退感,是指在相同的距離看不同的色彩所產生的不同的遠近感。事實上,這是人類的一種視錯覺。一般來說,暖色調、鮮色調、高調色以及比較集中的色彩,容易給人前進的感覺;而冷色調、低純度色、低調色以及較分散的色彩,容易給人後退的感覺。

色彩的前進、後退感

色彩的前進與後退感,是指在相同的距離看不同的色彩所產生的不同的遠近感。事實上,這是人類的一種視錯覺。一般來說,暖色調、鮮色調、高調色以及比較集中的色彩,容易給人前進的感覺;而冷色調、低純度色、低調色以及較分散的色彩,容易給人後退的感覺。


在化妝品廣告中,色彩的前進感與後退感可以體現廣告的層次與深度。例如,前景採用帶有前進感的色彩,背景採用帶有後退感的色彩,這樣可以是廣告有一定的景深感,層次更分明,前景更突出。而帶有前進感的色彩可以在一定程度上拉近與受眾的廣告商品的距離,使受眾感到美麗近在眼前。

色彩的前進、後退感
色彩的前進、後退感

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