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BuKePrinting >> Bookprinting >> 如何根據同類產品確定化妝品包裝印刷的個性色彩

如何根據同類產品確定化妝品包裝印刷的個性色彩

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-09-15 | 476 Views | Share:
化妝品無外乎清潔產品、護膚品、彩妝產品、發用品、美體用品幾大種類司種類的不同品牌不同系類的化妝品不勝枚舉,如何在眾多同類的產品中脫穎而出,廣告設計是關鍵之一。電視、雜志、網絡媒體,大街小巷的戶外廣告、商場的pop廣告,花樣百出的化妝品充斥著我們的生活與活動範圍,但不同品牌的同種化妝品的廣告設計總會有著這樣或那樣的區別。

如何根據同類產品確定化妝品包裝印刷的個性色彩

化妝品無外乎清潔產品、護膚品、彩妝產品、發用品、美體用品幾大種類司種類的不同品牌不同系類的化妝品不勝枚舉,如何在眾多同類的產品中脫穎而出,廣告設計是關鍵之一。電視、雜志、網絡媒體,大街小巷的戶外廣告、商場的pop廣告,花樣百出的化妝品充斥著我們的生活與活動範圍,但不同品牌的同種化妝品的廣告設計總會有著這樣或那樣的區別。


如果同類化妝品的所有品牌的廣告都是同一個樣式,那就很難區分和辨識,更無法吸引受眾的註意,因此化妝品廣告的個性很重要。色彩作為第一視覺要素,自然在決定化妝品廣告的個性方面作用非凡。


比如,同樣是眼霜廣告,但大多數設計者都傾向於選擇高雅華麗的色彩搭配,像黑色背景與鮮色前景的搭配特別常見,要想突出個性,還有很多其他的方案可以選擇,只要能符合該眼霜的屬性,表現出品牌的文化就可以加以運用,比如淡雅、純粹的色彩搭配,既能突出原料的精純考究,又與眾不同清麗脫俗。

如何根據同類產品確定化妝品包裝印刷的個性色彩
如何根據同類產品確定化妝品包裝印刷的個性色彩

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