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BuKePrinting >> Packagingbox >> 讓受眾理解印刷設計的過程(三)強調信息

讓受眾理解印刷設計的過程(三)強調信息

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-01-23 | 493 Views | Share:
讓受眾理解印刷設計的過程(三)強調信息

讓受眾理解印刷設計的過程(三)強調信息

人們對事物的認知不夠清晰時,就會產生不確定性;對信息的認知沒有重點時,就會記憶模糊,所以,要消除或減少不確定性與模糊性,信息的設計就不能面面俱到,專一性是傳達直接、排除乾擾的有效方法。在信息設計前期,應深入調研,明確信息傳播的對象,以受眾的需求為核心;設計中應在凝練的信息中強化、突出表達信息的某一種屬性、特徵,反復強調這重點。在清晰的信息內容和結構關系中,被強化突出的信息就成為設計主題,作品符號系統的構建與表徵都要為突出這一信息內容服務。只有這樣才能在信息傳播過程中引起受眾的註意,使之獲得明確的認知並且記憶深刻。

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讓受眾理解印刷設計的過程(三)強調信息
讓受眾理解印刷設計的過程(三)強調信息

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