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BuKePrinting >> Packagingbox >> 讓受眾理解印刷設計的過程(一)篩選信息

讓受眾理解印刷設計的過程(一)篩選信息

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-01-23 | 448 Views | Share:
讓受眾理解印刷設計的過程(一)篩選信息

讓受眾理解印刷設計的過程(一)篩選信息

作為視覺信息設計的“原材料”,就是信息本身,在進行設計前是處於自然狀態的原始信息,它的內容繁雜、零散無序、混亂模糊,在傳播的過程中不易被受眾所接受,會使受眾對信息產生誤解、曲解,甚至不能獲得有效信息。比如,在建築空間內,我們不能準確地找到想要到達的地點;或是品牌形象傳播過程中,信息的混亂與所要表達的內容不一致,造成消費者對該品牌產品的內容認識模糊等。信息內容繁雜,整體結構的不明確,會導致信息傳播的失效或失誤。因此,設計前期應對需要的信息進行篩選,經採集、選擇、加工,將不明確的信息影響度降到最低,架構出合理、有序的視覺信息結構。

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讓受眾理解印刷設計的過程(一)篩選信息
讓受眾理解印刷設計的過程(一)篩選信息

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