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企業如何做好品牌定位3.經營理念定位

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-02-19 | 1690 Views | Share:
企業如何做好品牌定位3.經營理念定位

企業如何做好品牌定位3.經營理念定位

品牌利用企業自身具有鮮明特點的核心價值、經營理念來長期指導品牌的發展。這種方式有利於在消費者心中形成良好的企業形象,藉此提高品牌的價值(特別是情感價值),提升品牌形象。蒙牛“致力於人類健康的牛奶製造服務商”的企業定位,在短短十年中,創造出了舉世矚目的“蒙牛奇跡”。蒙牛“好品質,綠生活”這種以人文關、精神情感的定位會越來越受到消費者的重視。

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企業如何做好品牌定位3.經營理念定位
企業如何做好品牌定位3.經營理念定位

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