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BuKePrinting >> knowledge >> 企業如何做好品牌定位1.目標群體定位

企業如何做好品牌定位1.目標群體定位

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-02-19 | 1714 Views | Share:
企業如何做好品牌定位1.目標群體定位

企業如何做好品牌定位1.目標群體定位

目標群體也可以成為目標消費人群或目標市場,主要是直接以特定的消費群體為訴求對象,突出產品為此類消費群體服務,來獲得目標消費群體的認可,滿足消費者的心理需求。

例如蘋果公司在品牌本身針對不同的消費群體進行了定位,如 iPhone將移動電話、寬屏iPod和上網裝置三大功能集於一身,通過多點觸摸( Multimate-Touch)技術,手指輕點就能撥打電話,應用程序之間轉換也易如反掌,充分把握了新一代手機消費者的消費心理。同時還有 iPhone低端機,電腦產品也分 MacPro和 MacAir,前者屬於配置專業功能強大,屬於實用電腦,後者則屬於輕薄方便型電腦。正是由於同類品牌的不同方向的定位,反而緩解了同類品牌產品間的競爭壓力,使品牌有更多的精力來集中塑造品牌自身的個性化形象,從而發展成為所定位品牌領域中的首席品牌。

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企業如何做好品牌定位1.目標群體定位
企業如何做好品牌定位1.目標群體定位

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