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BuKePrinting >> knowledge >> 企業如何做好品牌定位8.檔次定位

企業如何做好品牌定位8.檔次定位

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-02-14 | 1619 Views | Share:
企業如何做好品牌定位8.檔次定位

企業如何做好品牌定位8.檔次定位

根據不同品牌在消費者心中價值的高低,品牌可分為不同的檔次,如高檔、中檔、低檔,不同檔次的品牌帶給消費者不同的心理感受和情感體驗同樣也會提供不同的服務。不同檔次的產品代表了除產品質量以外的附加值,蘊含了產品的精神價值,能夠給消費者帶來不同於一般的優越感品牌定位首先要確定品牌競爭者,其次要評估消費者對品牌競爭者的看法,確認競爭品牌的定位,再分析消費者的偏好,最終選擇最合適的方式來應對品牌定位。如世界頂級豪華轎車廠商勞斯萊斯出品的豪華轎車,幾乎等同於大英帝國的權力、尊貴與繁華,體現的是一種英國式的富豪生活方式。勞斯萊斯公司的轎車不僅限量生產、價格昂貴、全手工打造、彰顯品位,還限定深色轎車只能賣給皇室成員和政府首腦,充分表現出一種特權等級,是汽車王國雍容高貴的唯一標志。

 
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企業如何做好品牌定位8.檔次定位
企業如何做好品牌定位8.檔次定位

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