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BuKePrinting >> knowledge >> 企業如何做好品牌定位5.USP定位

企業如何做好品牌定位5.USP定位

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-02-14 | 1730 Views | Share:
企業如何做好品牌定位5.USP定位

企業如何做好品牌定位5.USP定位

USP( Unique Selling Proposition)是羅塞·里夫斯在20世紀50年代首創的,表示獨特的銷售主張或“獨特的賣點”,他當時是美國 TedBates廣告公司董事長,里夫斯比較早地意識到廣告必須引發消費者的認同。


USP定位重點在於對產品的聚焦。通過向消費者表達購買自己的產品可以獲得哪些利益,而這些是競爭對手無法提供或做不到的,製造產品的差異性,強調人無我有的唯一性,以達到打動顧客、吸引顧客購買產品的目的。

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企業如何做好品牌定位5.USP定位
企業如何做好品牌定位5.USP定位

 

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