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BuKePrinting >> knowledge >> 設計公司要做好的品牌定位

設計公司要做好的品牌定位

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2021-02-14 | 1409 Views | Share:
設計公司要做好的品牌定位

設計公司要做好的品牌定位

品牌定位( Brand Positioning),是指企業在市場定位和產品定位的基礎上,對特定的品牌在文化取向及個性差異上的商業性決策。品牌定位使其能夠在目標消費群心中占有一個特殊的、有價值的位置,它是建立一個與目標市場有關的品牌形象的過程與結果。

品牌定位是品牌成功的核心要素之一,在品牌經營和市場營銷中有著不可估量的作用,它是決定品牌特性和品牌未來發展的動力。在產品和形象消費為主導的時代,企業的產品以其獨特性和品牌形象來吸引消費者目光。而現在已經邁入到定位至上的時代,通過精準的定位分析,引導消費者認為企業的產品是為他們量身定做的,從而引起消費者的共鳴。

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設計公司要做好的品牌定位
設計公司要做好的品牌定位

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