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BuKePrinting >> process >> 平面設計新媒體的跨域傳播

平面設計新媒體的跨域傳播

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-04 | 445 Views | Share:
平面設計新媒體的跨域傳播

平面設計新媒體的跨域傳播

長期以來,信息內容的傳播包括信息存儲、處理、傳遞等流動過程大體上是一個單向的過程,主要在一種物質載體(如紙張、電視網絡)中實現。隨著新媒體的出現,數字技術手段不斷增加,物質載體日趨多樣,信息內容的傳播變得越來越富有廣域性和多層性,呈現出跨介質、跨終端的“面狀”傳播即“跨域”傳播的特性。

跨域”傳播指的是在新媒體的背景下,由於多種信息傳播介質和接收終端的存在,內容生產和傳播者(媒體)對某一內容以不同的表現形式進行橫跨傳輸介質和接收終端的傳播方式,是一種多面向的傳播。“跨域”傳播實質上是一種橫跨式的傳播方式,這種“橫跨”在生產層面是指橫跨內容的組織形態,在傳播層麵包括橫跨窗口和終端,在接受層麵包括信息的無縫覆蓋。

由於這種橫跨,使一條單一的信息內容能夠通過多種傳輸介質(網絡)以不同的表現形式,在多個窗口和多種終端上呈現,實現“波紋”效應,盡可能地拓展傳播範圍。

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平面設計新媒體的跨域傳播
平面設計新媒體的跨域傳播

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