Cigarette packaging design and anti-counterfeiting of cigarette package [China BUKE printing]

Cigarette packaging design and anti-counterfeiting of cigarette package [China BUKE printing]

Cigarette packaging, referred to as cigarette package for short, is the main external image of cigarettes and the direct packaging of tobacco products. It is also known as cigarette label in production enterprises and collectors. In a broad sense, cigarette packaging design is not only the appearance design, structure design and filling design of cigarette packaging, but also the selection of cigarette packaging materials, printing and post-press processing methods. Therefore, cigarette packaging design is an important part of cigarette packaging printing, and it is of great significance to give full play to the function and effect of cigarette packaging design in anti-counterfeit aspects for the anti-counterfeit printing of cigarette packaging

The main way to realize the anti-counterfeiting design of cigarette packaging under the current situation

The formal entry into force of the Framework Convention on Tobacco Control has a significant impact on the design of cigarette packaging, and the design of cigarette packaging is an important aspect of the anti-counterfeiting of cigarette packages. Therefore, the design of cigarette packaging should be reasonably carried out in combination with the relevant provisions of the Framework Convention on Tobacco Control, and the combination of various design factors and anti-counterfeiting functions should be constantly explored, so as to give full play to the role of cigarette packaging design in anti-counterfeiting.

(1) Starting from the shape of cigarette packaging and the use of new materials. As mentioned above, anti-counterfeiting design can be carried out through innovative design of cigarette packaging appearance, and process improvement can be carried out by selecting new materials and introducing new technology to enhance its anti-counterfeiting effect. Specifically, it mainly includes the following points

① Introduce recyclable plastic or metal boxes and other new materials, carry out "material anti-counterfeiting design", and give full play to the anti-counterfeiting performance of new materials

② Adopt new printing and decoration methods, such as special decoration or hot aluminum foil, to achieve the purpose of anti-counterfeiting by improving the technical content of the new process

③ Adopt special printing ink, such as developing and using high-brightness metal texture ink or phosphorescent ink, and achieve the purpose of anti-counterfeiting by improving existing anti-counterfeiting ink and developing new anti-counterfeiting ink

④ Laser holographic anti-counterfeiting film and special box design are adopted. Laser holographic anti-counterfeiting film is a new type of anti-counterfeiting material, which can play its material anti-counterfeiting function. At the same time, the hologram or knife-cut edge of cigarette box (such as octagonal box type) has changed the shape of cigarette box, which can more attract the eyes of smokers, and also greatly enhance the comprehensive anti-counterfeiting performance of cigarette package

(2) Through the design of the position of the picture of the health warning on the cigarette box, the impact of the warning on the cigarette brand image is weakened, and the particularity of the design element is used to play its anti-counterfeit function. The cigarette packaging designers actively study the loopholes of the Convention on Tobacco Control Framework to explore how to minimize the impact of the health warning, and at the same time, some anti-fake measures can be set Counterfeit secret is added to design elements to play an anti-fake role

① The placement does not limit that the health warning must be placed on the top of the cigarette box. Therefore, the designer suggests placing the warning on the top of the box or inverting the warning. The health warning can also be rotated by 90 ° and placed. At the same time, the warning can be specially designed and set secret

② Redesign the cigarette box and put the brand name in a bold black box like a health warning. Another way is to mislead information.

(3) Special packaging accessories are designed to reduce the impact of warnings on packaging effect. For example, designing a cigarette case that can cover the health warning of smoking can achieve ideal packaging effect. A German company covered the health warning with a cigarette case with a picture of a famous person with the words of warning Sinan to stifle the spirit of innovation

Cigarette packaging design and anti-counterfeiting of cigarette package [China BUKE printing]