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BuKe factory >> Design >> 新媒體在電影行業廣告中的應用

新媒體在電影行業廣告中的應用

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-20 | 441 Views | 🔊 Click to read aloud ❚❚ ▶ | Share:
新媒體在電影行業廣告中的應用

新媒體在電影行業廣告中的應用

電影的商品屬性決定了它一定要面向市場,在市場上贏得利潤,因此整合營銷成為一部電影在電影市場是角逐的至尊法寶。從某種角度而言,好萊塢大片《泰坦尼克號》《星球大戰前傳》,是“傳播”廣告、宣傳、炒作出來的,是整合營銷傳播的成果。新媒體的盛行和它帶來的“分眾傳播”為電影這一超過了百年的藝術形式提供了更為豐富多元的傳播和營銷渠道,帶來了新的生機與市場空間,電影的新媒體整合營銷傳播已成為新媒體背景下的一個新領域

眾所周知,好萊塢的電影營銷是銀幕營銷和非銀幕營銷齊頭並進、互為支持的連鎖式營銷方法,具體表現為銀幕營銷、電視營銷、家庭影院、網絡營銷和相關商品開發這“五位一體”的營銷構架。有資料表明,美國電影業總收人中約20%是從影院的票房收入中獲得的,而有約80%則是由非銀幕營銷所得。這似乎意味著,只要有一部影片在世界影壇打響,電影後的營銷將是一筆滾滾不斷的、遠遠高於影片本身票房收入的財源。

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新媒體在電影行業廣告中的應用
新媒體在電影行業廣告中的應用

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