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平面設計的14種手法(3)對比襯托法

From:Buke printing factory of China | Author:China Bukeprinting factorybook0755 | Published time: 2020-10-23 | 502 Views | 🔊 Click to read aloud ❚❚ | Share:
平面設計的14種手法(3)對比襯托法

平面設計的14種手法(3對比襯托法


對比是一種趨向於對立沖突的藝術美中最突出的表現手法。它把作品中所描繪的事物的性質和特點放在鮮明的對照和直接對比中來表現,借彼顯此,互比互襯,從對比所呈現的差別中,達到集中、簡潔、曲折變化的表現。通過這種手法更鮮明地強調或提示產品的性能和特點,給消費者以深刻的視覺感受。

作為一種常見的行
之有效的表現手法,可以說,一切藝術都受惠於對比表現手法。對比手法的運用不僅使廣告主題加強了表現力度,而且飽含情趣,擴大了廣告作品的感染力。對比手法運用的成功,能使貌似平凡的畫面處理隱含著豐富的意味,展示了廣告主題表現的不同層次和深度。

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平面設計的14種手法(3)對比襯托法
平面設計的14種手法(3)對比襯托法

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